About RAÍZ
The roots of every product deserve to be known
RAÍZ is a digital initiative focused on giving visibility to the crafts, local producers and markets of Fuerteventura.
The idea
Don't let the story stay on the table
Behind every piece, every jar and every plant there are hands, materials and a place of origin. Often that story is only told at the stall, and it's lost when the visitor leaves.
RAÍZ wants that story to be able to travel: a clear page, in several languages, reached from the table itself with a QR code.
How we want to work
Five ideas that guide us
Approachable
We speak plainly, without jargon, as one person to another.
Honest
We say what can be done and what still isn't defined.
Local
We focus on the island, its producers and its markets.
Human
Behind every page there's a person and a craft worth telling about.
Professional
We care about the design, the detail and the clarity of every page.
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